LinkedIn plays an increasingly important role in mediators’ social media presence and overall marketing efforts. Mark Lemke will present a primer on LinkedIn, providing an overview on how to set up your profile, and how to take your existing profile to the next level. He will survey some of LinkedIn’s unique features and the tools you can use to contact new clients, keep in touch with existing clients, and put LinkedIn to work for you. He will also reserve time for your LinkedIn questions and discussion of your individual profiles.